| > Generali Group, characterized
since 1831 by a strong international drive, is a key player in Continental
Europe, with asignificant presence in all main countries |
| > Generali ranks 1st in the "Insurance" sector (45th overall) in the 2009 "Forbes Global 2000" list, and 2nd in the "Life & Health" (47th overall) in the 2009 "Fortune Global 500" 2009 ranking |
| > It adopts a decentralized
multi-brand and multi-local approach |
| > It is focused on the retail
market and the small-medium sized business |
| > Continental Europe's leading direct provider of insurance products, it implements a multi-channel
distribution strategy |
