The Generali Group
is one of the most significant participants in the
global insurance and
financial products market.
The Group
is leader in Italy and Assicurazioni
Generali, founded in 1831 in Trieste, is
the Group's Parent and principal operating Company.
Characterized from the outset by a strong international
outlook and now present
in 68 Countries, Assicurazioni
Generali has consolidated its position among the world's
leading insurance operators. It has in fact a
strong position in western Europe, its main area of
activity, with significant market shares in Germany, France,
Austria, Spain, Switzerlandas
well asIsrael and
Argentina.
In recent years,
the Group has made a significant return to 14 central-eastern
European marketsand has set up offices in
the principal
markets of the Far East, among
whichChinaandIndia.
For quite some time the Group has widened its product offerings from only insurance to include the entire range of financial and real estate services and asset management.
The Group's Mission
The Mission of
the Generali Group is to:
become the leading
insurance group in terms of profitability in the major
European countries in which the Group operates
play an important
role in high-potential markets
grow in the retail
and SME (Small & Medium-sized enterprises)
sectors by implementing a distribution strategy
based primarily on agents networks and focused on a
multi-brand approach
