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Generali US Branch
One Liberty Plaza, 29th Fl.
New York, NY 10006
Tel. (212) 602-7600
Fax.(212) 587-9537

The Generali Group is one of the most significant participants in the global insurance and financial products market, and the leader of this sector in Italy.

The Group's parent and principal operating Company is Assicurazioni Generali, founded in 1831 in Trieste.

Characterised from the outset by a strong international outlook and now present in 40 countries, Assicurazioni Generali has consolidated its position among the world's leading insurance operators, having strengthened its position in Western Europe, main area of activity, with significant market shares in Germany, France, Austria, Spain, Switzerland as well as Israel.

In recent years, the Group has made a significant return to Central-Eastern European markets and has set up offices in the principal markets of the Fareast, including China.

In the last decade, the Group has widened its product offerings from only insurance to include the entire range of financial services and asset management.

The objectives
The Group's strategic objectives are as follows:
> targeting European leadership in terms of profitability by focusing on the core insurance business and through selective expansion in high- potential markets
> growth in retail customers and small and medium-sized business sectors utilizing multiple brands and a multi-faceted distribution strategy that focuses on agent network